Led product presentation development from a marketing perspective at Matrix Sourcing, shaping collections and buyer-facing narratives for accounts including Nike, adidas, Reebok, and John Lewis, as well as other brands in the company portfolio. The work focused on turning product development into commercially compelling, market-ready presentations that aligned design direction with buyer expectations.
Translate product and collection development into clear, commercially viable buyer presentations that balanced creative direction with pricing strategy, margin awareness, and global market appeal.
Marketing lead + product presentation strategist
Owned: collection presentation, buyer-facing narrative development, concept framing, cross-functional coordination with merchandising and costing, and alignment of product direction with commercial goals.
• Product presentation development from a marketing perspective
• Buyer-facing collection narratives
• Collection concept development
• Market-ready presentation framing
• Cross-functional coordination with merchandising and costing teams
• Pricing strategy and margin awareness integrated into presentations
• Commercial positioning for buyer accounts and company portfolio brands
Worked at the intersection of product, marketing, and commercial planning to shape how collections were presented to buyers. This included building narratives around collections, aligning product direction with market demand, and partnering closely with merchandising and costing teams to ensure presentations reflected both creative intent and commercial feasibility.
Nike, adidas, Reebok, John Lewis, and other brands in the company portfolio.
Created a full collection concept for Nike as a cohesive, market-ready offering, aligning product direction, presentation, and commercial appeal.
Merchandising teams, costing teams, internal product and marketing stakeholders, and buyer accounts.
Phased delivery across collection concepting, product presentation development, buyer-facing narrative creation, and commercial alignment.
Helped shape market-ready collections and buyer presentations that connected product direction, pricing logic, and commercial appeal for accounts including Nike, adidas, Reebok, John Lewis, and other brands in the company portfolio.
Built buyer-facing presentation materials that positioned Matrix Sourcing as a commercially credible sourcing and product development partner.
Presentations were structured to communicate sourcing credibility, category strength, and relevance to international buyer accounts.
Helped frame product development as a market-ready offering by connecting design direction, sampling, and factory capability in a buyer-friendly format.
Shaped presentations that translated category breadth into clear, commercially relevant buyer narratives.
Buyer presentations were designed to make product categories feel clear, structured, and market-ready for global accounts.
Presentation development also focused on clarifying core product strengths, fabrication options, and commercial depth for buyer-facing discussions.
