Built ALLIA from zero—brand strategy, ethos/story, identity design, guidelines, social strategy, and launch execution across website and content. The work is ongoing, including expansion strategy, operational infrastructure guidance, and go-to-market planning for global growth.
Create a luxury brand that feels coherent and premium across every touchpoint—identity, voice, visuals, and digital presence—while building a scalable system that supports growth, distribution, and long-term brand equity.
Brand strategist + Creative Project Manager (end-to-end)
Owned: brand strategy and narrative, logo and identity direction, guidelines, social strategy, website direction, stakeholder alignment, reviews/approvals, partner outreach, and delivery.
• Brand positioning + narrative (ethos, story, tone)
• Logo creation + identity system
• Brand guidelines (visual + voice)
• Social strategy + ongoing social management aligned to brand ethos
• Website structure + launch coordination
• Expansion strategy for global growth (go-to-market + brand scaling)
• Operational/infrastructure guidance to support execution and consistency
• Retail launch support and partner outreach
Discovery → positioning → identity → guidelines → social direction → website build → launch assets, with structured review rounds and approvals throughout. Continued into growth planning, operational structure, and retail partnership development.
Supported the first brand launch hosted in Dubai at a multi-brand store. Identified and sourced the retail location, resulting in an ongoing partnership for future stocking and sales.
Founder/designer, web team, content partners, photography/video collaborators, and retail/partner stakeholders.
Phased delivery from brand foundations through launch-ready website and social direction; ongoing monthly management and expansion planning.
Delivered a cohesive luxury brand system and launch-ready foundation across identity, web, and social. Secured a Dubai multi-brand retail launch partner and established a path for ongoing stocking/sales, while continuing to manage social media and growth strategy aligned to the brand ethos.
Brand identity — final logo and wordmark direction
Instagram execution — profile structure, highlights, and content system
Social media rulebook — guidelines created to keep content aligned
Social posting calendar — cadence, format mix, and intent by day
Social media philosophy — brand voice, restraint, and storytelling principles
Content pillars — themes and storytelling lanes for consistent growth
Launch mission + objectives — positioning and intent for the debut
Launch event concept visual — museum exhibit-style presentation
Launch event concept visual — atmosphere + guest experience
Post-launch strategy — appointment model, waitlist, and continuity plan
PR + influencer strategy — target media and regional outreach plan (working)
Website launch — hero film + first impression (craft-led positioning)
Website launch — brand story + positioning (ethos and narrative)
Website launch — founder’s vision and global context
Website launch — conversion flow (appointment / inquiry intake)
Website launch — founder profile and credibility story
Launch film (1:10) — videographer managed; brief + direction provided
Short-form reel — cut-down direction for social + ongoing content
Ongoing: defining additional cut-down needs for reels, paid assets, and content series.
