I’m a brand strategist and creative project manager with a background spanning luxury, fashion, retail, automotive, hospitality, and product-led businesses. I work across strategy and execution—helping brands define their positioning, shape their story, build campaigns, and bring launches and ideas to life in a way that feels both creatively strong and commercially clear.
Over the years, I’ve worked on everything from brand-building and market positioning to retail campaigns, launch strategy, partnerships, product presentation, and cross-functional delivery. With experience across South Asian, Middle Eastern, and U.S. markets, I bring both cultural fluency and commercial perspective to the work.
I’m most comfortable where there are many moving parts: turning ideas into structured plans, aligning stakeholders, and making sure the final output feels polished, coherent, and on-brand.
Brand Strategy | Creative Project Management | Campaigns | Launches | Consulting