Led flagship seasonal launch campaigns for ÉLAN’s lawn collections—the brand’s high-volume spring/summer unstitched fabric line—overseeing campaign strategy, creative development, rollout, and market execution across a highly competitive fashion retail environment. The work combined large-scale launch planning, campaign production, paid media, and live event execution to deliver high-visibility releases that drove strong consumer demand.
Deliver large-scale seasonal launches for one of the region’s most commercially significant fashion categories, where timing, creative impact, market visibility, and executional precision directly affected consumer demand and sell-through. Each launch needed to feel culturally relevant, visually elevated, and operationally tight across campaign, media, retail, and events.
Marketing operations lead + campaign/project lead
Owned: seasonal launch planning, campaign development, rollout coordination, production oversight, paid media execution, event delivery, stakeholder alignment, sponsorships, underwriting support, and cross-functional execution across internal and external teams.
• Flagship seasonal launch campaign strategy
• Creative development + campaign rollout
• Campaign production coordination
• Paid media planning and execution
• Three citywide launch events
• Sponsorships + underwriting support
• Cross-functional coordination across marketing, creative, retail, and external partners
• Market execution tied to high-volume collection launches
Seasonal launches were managed end-to-end across campaign planning, creative development, production, media rollout, and live event execution. The workflow required close coordination between internal marketing and creative teams, retail stakeholders, and external partners to ensure each collection launch landed with strong visibility, operational readiness, and market impact.
Managed end-to-end execution across three citywide launch events, alongside campaign production and paid media, with a combined investment of PKR 30M. These launches required coordination across internal teams, external partners, sponsorships, and underwriting support to deliver strong visibility and consumer excitement around each seasonal release.
Internal marketing and creative teams, retail teams, production partners, media partners, sponsors, underwriting stakeholders, and external collaborators.
Phased delivery across campaign strategy, creative development, production, paid media rollout, event execution, and market launch for flagship seasonal collections.
Delivered high-visibility launches across campaign, media, and live events that drove strong consumer demand for ÉLAN’s flagship lawn collections, with key seasonal releases selling out within hours of launch.
ÉLAN’s visual world was built around elevated campaign storytelling, helping position seasonal and luxury collections with a strong premium identity across digital touchpoints.
Seasonal lawn launches relied on strong visual storytelling and premium campaign direction to drive relevance, desirability, and market demand.
Led launch execution across high-visibility seasonal campaigns, including branded event environments designed to extend the collection story into live consumer experiences.
Campaign visibility extended into editorial and media placements that helped amplify the launch and strengthen cultural buzz around the collection.
Supported collection rollout through campaign and media coordination that increased visibility across fashion and lifestyle audiences.
Launch events were designed as immersive brand experiences, translating the collection’s visual language into a premium physical environment.
Oversaw event execution elements that helped turn seasonal launches into high-impact cultural moments around the brand.
Cross-functional execution across creative, production, and event teams ensured consistency from campaign concept to market launch.
The brand’s premium positioning extended across categories, with polished campaign presentation reinforcing aspiration and visual consistency.
ÉLAN’s brand visibility and desirability extended into global recognition, with the label worn by Catherine, Princess of Wales.
